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Wednesday, November 30, 2016 6:07 pm

When the bottom drops out (my first client)

A while back on a Facebook live video, somebody asked me about my FIRST client. I didn’t have time to talk about it during that call, but I will in this post 🙂

My first marketing attempt to grow my copywriting business was very rocky.

I posted in a Facebook group for entrepreneurs saying I’d “re-write their current sales pages and make it better blah blah blah.” You can listen to my full breakdown of this story here when I was interviewed by Kevin Rogers of CopyChief.

Anyways. I wrote this promotional post,

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Friday, November 4, 2016 6:49 pm

Tool bag (Scammer)

YO…

Sitting at my favorite place (Starbucks) in Cool Springs… and got a bone to pick.

It is *very* important that you read this article because what I’m about to break apart is very simple yet VERY overlooked, especially if you’re on a lot of “these lists” where we talk about marketing…

This all comes from a recent email exchange I had with two separate individuals on our list…

The first person emailed in asking if one of our products was right for them, and gave me some background on their situation.

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Wednesday, October 19, 2016 7:43 pm

MYTHBUSTER – Charging Higher Fees = More Work?

ni257-482c57d7-4358-4915-bc4d-efc142fbb507-v2 Chris and I are both extremely transparent.

We’ve made almost EVERY mistake in the book. In fact, last week I was being interviewed and the host said something to the effect of:

* * * * * * *
“How did you guys come up in this industry so fast? It seems like usually you make mistakes and figure it out over time but you guys seem to have come from nowhere just done everything the right way. How did you do that?”
* * * * * * *

My honest answer?

Laughter.

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Monday, October 17, 2016 8:34 pm

Elon Musk’s (TESLA) “Launch Formula”

I’m reading Elon Musk’s (Tesla, SpaceX, PayPal) book right now and it’s fascinating.

At a certain point, at least this happened to me, you get bored with most marketing and business books…

Except for the rare gem, most are just regurgitating old information.

Biographies, though…

I’ve been getting into them with a vengeance lately.

Rockefeller. Carnegie. Lincoln. And (currently) Elon Musk…

Anyways.

When Elon Musk was trying to get Tesla off the ground, obviously it was the first full electric vehicle…

…And they were trying to figure out how to prevent the battery from catching on fire.

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Tuesday, September 6, 2016 2:45 pm

How to Deal With Dumb Clients

But seriously, have you ever worked with the wrong client?

It’s the worst.

They’re needy… they expect you to do crazy work at crazy hours for them… they think you’re magic (most of them I think secretly believe in Santa Clause).

When I first started client work, I got a lot of these pals. It was rough.

But I learned to work my marketing in such a way that it weeded *most* of the wrong clients out and I eventually stopped taking them altogether.

In today’s article, I want to give you insight into how this process works.

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Tuesday, August 30, 2016 4:22 pm

7 Steps For Getting Paid Traffic to Work (for Client Businesses)

Traffic

Imagine logging into your laptop, opening gmail and scanning the first few messages.

“We have a deal, invoice me.”

“Almost ready to get started…”

“Hey you have time today? We’re ready to pull the trigger.”

Deals!

Lots of them…

Your pipeline is full. Money is coming in – but most of all, it’s money you’ve actually earned.

Not some cheap ‘internet marketing’ scam. You’re providing great results, a great services, and people want in.

This has been a reality for us at Traffic And Funnels… in large part,

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Monday, August 29, 2016 4:06 pm

4 ways to know if you’re being “duped”

Scam Today I want to share 4 ways to tell if you’re being “duped” by someone.

Literally every day I talk to someone who made the mistake of believing someone who didn’t deliver.

In fact, this is by far THE #1 objection we hear:

“So and so said I would get X and I wasted money.”

Wouldn’t it be great to have a checklist of sorts to make sure this didn’t happen? That’s what I want to list out for you today…

From experience both as the client and the coach,

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Thursday, August 25, 2016 10:19 pm

How Much Money Do You Have to Spend On Ads to Earn $100,000 Per Month?

CraigS Let’s rap about this for a bit.

Taylor & I have been getting on a few podcast interviews lately, and the thing people seem to wanna know is:

“Is it really, truly ‘controllable’? Like… how much money do you have to really spend on Facebook ads to hit your revenue targets each month?”

Well, obviously, it depends on the approach you take.

If you adhere to the typical “ascension” model (low priced tripwire, mid-level core product, high value flagship offer), then you will need to spend a lot to make a lot.

But it is SERIOUSLY almost as hard to sell a $100 product as it is to sell a $7,000 product.

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Wednesday, August 24, 2016 3:05 pm

The Dark Underbelly of “Success”

“Anybody can throw a punch. Most can’t take a punch. Even fewer can get up off the canvas after a punch has put them there. Hardly anybody can get up off the canvas a lot.” – George Foreman (boxer)

This post is dark.

But it should be pretty helpful if you’re a high performer, or desire to be a high performer.

Not enough people talk about the sh*t – they tend to look at the “idols” and “gurus” and wonder, “Why isn’t it that easy for me, eh?”

Here’s the dirty secret: it hits us all.

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Wednesday, August 10, 2016 7:12 pm

“Attract” more clients? MAJOR B.S.

Logged into Facebook this morning, and my newsfeed is so crammed up with people wanting to show me how to “attract” clients I can barely scroll through them all…

Smh.

Let’s tackle this right here right now.

(If you wanna be poor and constantly “hunting” for ways to grow your business you can just skip this email or – better yet – just scroll down and unsubscribe)

*I can say with 98% positivity that most problems related to not having enough clients, not hitting revenue goals, and not being happy with where your business is today…

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