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Wednesday, April 26, 2017

Super personal (what to do in the ruts)

Super Personal

This post gets a bit personal… but it’s all true and I think it will help you as you’re slugging it out in the entrepreneurial grind 😉

So last week was rough.

You know how some weeks you feel like no matter what happens it can’t get you down?

Then…

Like last week for me, nothing seemed to go right.

Anytime you grow, things are bound to break. Software issues… client issues.

Look just because we’re a bigger company with employees and stuff doesn’t mean things are chill and easy and we don’t ever have to fix things when they’re broken.

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Wednesday, April 26, 2017

Scam #3: Be Everywhere, Do Everything

You’ve probably heard from lot’s of people that in order to grow a successful business and have an impact on social media, you have to ‘be everywhere’. However the Smartest Guys In Marketing believe otherwise as you’ll find out in today’s show.

What You’ll Learn:

  • The quickest way to burn out in your business and how to avoid it
  • How to nurture and grow unbreakable relationship with your leads
  • The solution that will solve all of your roller coaster income troubles
  • Why you should never follow the strategy of a $100 million business
  • Is a banged out Minivan faster than a Tesla Supercar? The answer may surprise you.

Who’s Got The Time Anyway?

In reality, who really has the time to be everywhere on social media? There simply isn’t enough time. The best way to be seen as the expert in your market and grow your business is to dominate one or two platforms. Chris and Taylor’s business weapons of choice have been Facebook and Email.

Focus

Once you know where your audience hangs out, focus on mastering that platform and build meaningful relationships with your followers by providing valuable help. Remembering to go deeper rather than wider when it comes to mastering marketing platforms.

What You See Is What You Get

One of the major pillars in building a successful business is authenticity. People want to know there’s a real person sat behind the screen. It’s the reason why Chris and Taylor chose to master Facebook and Email. They work hand in hand at building and nurturing a relationship with your leads.

Do you have a social media strategy? Do you focus your time and energy on two or three platforms, or do you still believe you can ‘be everywhere’ effectively?

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Wednesday, April 26, 2017

Failing Forward

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05:49

Are you trying to dot all the ‘i’s’ and cross all the ‘T’s’ when it comes to launching a new service in your business?

Waiting for everything to be perfect before you launch is one of the biggest mistakes most people make. It’s what keeps them stuck in the mud and never seeing the progress they want.

In today’s mini episode, Chris and Taylor share with you their thoughts on perfectionism, why speed to market is essential and a stupid funnel mistake that could cost you thousands in lost revenue.

For more free training & material, download our free “client bundle” here: http://www.TrafficAndFunnels.com/GIFT

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Wednesday, April 19, 2017

Scam #2: More Is Better

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15:18

Entrepreneurs and Business Owners assume the more choices they offer, the more likely customers will invest in their product or services – and this couldn’t be further from the truth.

On today’s show, the guys shed some light on why you should be focusing on simplicity and clarity rather than adding more to what you’re already offering.

The ‘Why More Is Better’ Scam

It’s a blatant lie that everyone’s falling for and it’s costing you a lot of your hard earned money and valuable time.

Show Highlights:

  • The reason why having multiple offers in your business is actually costing you money [2:40]
  • Why people overcompensates their offers with ‘weak’ bonuses [5:00]
  • Something that’s possibly more important than your ‘to do’ list [7:00]
  • One thing people will pay huge amounts of money for (and it’s not more information) [9:20]

Focus
Chris and Taylor are of the strong belief that there’s only a handful of activities in your business that you should be focussing on that actually work. Trying to be everything to everyone – becoming the ‘jack of all trades master of none’ is where the majority of business owners fail.

Once you know what the biggest single problem you can solve, you should be focussing all your time and energy into executing on that. Become the specialist rather than the generalist.

Clarity
The value no longer lies in more information. In fact, information is now a commodity. You can practically solve all your problems using Google. But what people are really seeking is something that’s crystal clear and easy to understand.

Being able to offer one specific solution to one specific problem is where the value is hidden. In fact Chris and Taylor took their first business to 100k per month in less than 6 months using just two offerings.

But most people are simply afraid of slimming down their offer.

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Wednesday, April 19, 2017

Scam #1: The Ascension Model

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14:15

How many times have you heard from marketing ‘gurus’ and so called experts that the best way to build a successful and profitable business is to have multiple products at multiple price ranges?

On the surface it seems logical but having more products creates even more problems than you could ever imagine.

And the sad fact is, 95% of entrepreneurs get brainwashed by this massive scam!

In today’s show, Chris and Taylor share with you why using the ascension model in your business is costing you tremendous amounts of time and money. If you’re not familiar with the ascension model, let me get you up to speed…

Essentially, it’s the process of moving your customers from lower cost, less profitable products to higher cost, more profitable ones.

Strapped for time? Here’s some of the show highlights:

  • Why using the ascension model is the longest and most painful way to the revenue you want. [2:00]
  • The reason your business never seems to really ‘take off’ the proverbial business runway (and why others are soaring into the stratosphere). [5:00]
  • Why you’re most probably undercharging for your services and how to fix it [11:40]

Most entrepreneurs and business owners get stuck in the trap of believing that more is better. The more products you have, the bigger your email list is, the more customers you can accommodate and the more profit you can generate.

This couldn’t be further from the truth.

There’s only two things you need to focus on to achieve the business goals you want – and the guys share these with you in this episode.

For more free training & material, download our free “client bundle” here: http://www.TrafficAndFunnels.com/GIFT

Plug in – Take notes – Enjoy today’s show!

 

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Tuesday, April 18, 2017

How to Hit Just About ANY Target In Your Client Business

How to Hit Any Business Target

Morning,

Today I’m going to give you a super advanced & scientific method for hitting any business target.

Well first…

You need to know where this came from – because it’ll be hard to understand if I don’t give you 2 quick minutes of back story.

Almost 3 years ago, I enrolled my FIRST client.

Crazy eh?

So I was a new freelancer, wanting to write copy and architect awesome sales funnels for people, and my first client wanted a “deal.” (As in, he didn’t want to pay the price I quote him)

I immediately caved and said,

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Friday, April 14, 2017

The Smartest Guys In Marketing – Welcome Episode

In this pilot episode, Chris Evans and Taylor Welch aka ‘The Smartest Guys in Marketing’ tell you a bit about themselves and what they’ve got in store over the coming episodes.

Chris and Taylor are the founders of Traffic and Funnels, a digital marketing consultancy helping you get paid clients from cold traffic on a daily basis.

In a nutshell, this podcast is for entrepreneurs who want to make serious money from their business without working even harder.

Some of the snippets the guys share with you include:

  • Why using the ascension model in your business is costing you tremendous amounts of money and time.
  • The reason why you don’t need more traffic (and what you need to do instead)
  • How the Gary Vaynerchuk ‘be everywhere do everything’ mentality could be killing your business.

If you want to learn more about traffic, funnels, sales, conversions and marketing ‘coolness’, you’re going to want to save this podcast and make sure you tune into every episode.

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Wednesday, April 5, 2017

2 (short) updates & a video…

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Hey,

Two things (short post).

1) First, the deadline to get the first ‘memo’ is 12p CST today. If you haven’t already, check out the video I made you below to get an idea of what these are and why they’re awesome…

(Someone asked if the background noise was intentional… um, no, lol. It was not. We just needed to get the dang video done, money loves speed)

2) Second, we just opened up some room for new clients. That doesn’t mean we’ll take you as a client (we are a little extreme about only working with people we can actually help…

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Monday, April 3, 2017

How to Use Automated Webinars to Get Clients

Interviewed by Joel Erway
Run Time ([38:08])

In this episode, Taylor talks about the nuts and bolts of their now famous (and constantly ripped off) “simple funnel system.”

Here’s a sampling of what’s in this episode:

  • Why automated webinars are GREAT “stability generators” for your business
  • How to REPEL bottom feeders & attract cream-of-the-crop, on demand prospects who need what your business can do
  • The different kinds of services you can offer using automated webinars
  • Why the #1 thing you need to focus on to get more clients is filtering out the “bad apples”
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Monday, March 27, 2017

1 Major Discover (double your client acquisition)

We’ve been testing a lot lately and I’ve gotta say, a couple weeks ago we made a few profound discoveries.

You can listen to me break it down below:

 

Here’s what I talk about:

  • The ‘secret’ (not really secret) 4 letter word that’s significantly increasing our “believability” in the market right now

  • Why simple marketing is BETTER than complex, complicated, ‘over-the-top’ marketing

  • 1 page we’re using now that our whole funnel revolves around (it’s producing applications for less than 1/3 or what we used to pay for them –

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