EQUITY vs SALES
When starting any new business, generating cash flow should be your number one goal.
Cash is king. It’s the oxygen, the lifeblood, the HEART that keeps your business beating.
But after a while, your focus must switch to that of building equity – not in your business – but with your clients. Knowing and understanding their problems and creating new solutions before any kind of currency is exchanged.
You’re going to want to listen to this episode a couple of times to make sure the gold sinks in.
-Caring about your people – the way no one else is telling you to ([5:20])
-Digging wells vs praying for rain ([7:20])
-Why you’re focussing on the wrong 80% of people ([9:35])
-Delayed gratification – Be the smoker instead of the microwave ([11:00])
-The key to massive and on-going business growth ([12:50])
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