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Friday, November 4, 2016

Tool bag (Scammer)

YO…

Sitting at my favorite place (Starbucks) in Cool Springs… and got a bone to pick.

It is *very* important that you read this article because what I’m about to break apart is very simple yet VERY overlooked, especially if you’re on a lot of “these lists” where we talk about marketing…

This all comes from a recent email exchange I had with two separate individuals on our list…

The first person emailed in asking if one of our products was right for them, and gave me some background on their situation.

I emailed back and told them no… I didn’t think we could help them, and pointed them another direction. It happens all the time… in fact we *STILL* turn down about 55% of the people who apply or reach out to work with us.

Not in a bad way… we’re just particular about helping people we can actuallyhelp – it’s not all about making the sale and hitting revenue numbers.

…Anyways.

The other person, having no idea what had just taken place, emailed in from one of our webinars saying, “YOU ARE A SCAM. BUILD A REAL BUSINESS!

Let’s break this down together.

  • When you buy a car, you’re investing into a tool that can get you from one place to another, but faster.
  • When you buy a notebook, you’re investing into a tool that will make you more effective, more aware and more connected.
  • When you invest with a broker or financial concierge (if they’re good) you’re investing into a set of insights, experience, and knowledge that will help you get better control and the most profitable returns on your money…
  • When you invest into programs, like ours, you’re investing into a tool and a set of methods designed to increase your income, create better programs, predictably get clients coming inbound, and produce a certain outcome in your business…

Obviously if you buy a car and drive it off a bridge, that’s not the car’s fault (there’s nothing wrong with the car, the car isn’t a “scam”), there were serious implementation errors.

Yet, it’s quite absurd to look at the person who drives a car off a bridge and then label ALL CARS “unsafe.” Or automatically begin to assume all cars are “scams” that just get people hurt…

That moleskin notebook, “Such a SCAM!”

Obviously, you cannot always blame the tool for the results.

Any tool is going to be designed to be used properly in order to achieve what you want it to achieve.

Here’s my main point, though, and I want you to shift your thinking on this:

There are a LOT of people out there promising to “help you make money” even though they have no clue how to make money and they’re broke themselves…

That’s obviously a scam…

There are a lot of people promising huge returns even though their ONLY source of “return” is getting you to pay them to teach you how to produce returns…

(Yea, read that again lol)

Obviously, that’s a scam…

But… scammy people do not render all other people scammy. So just because someone says “traffic and funnels scam!” or “Chris Evans and Taylor Welch are a scam” you have to realize they’re probably just angry people or they have some other agenda of their own.

Whenever someone comments on one of our ads and says “Scam!” or “Who would be dumb enough to believe this,” I feel sorry for them…

And I want to protect our “tribe” (that’s you) from falling to such levels of stupidity.

There’s a huge flaw in this thinking, and it will severely limit you and your potential to earn money and build business.

PLUS, we can’t help but wonder, who’s really “more dumb”…? The people trolling other people’s ads? <<< Don’t do that.

Or the people like this who are “dumb enough to believe it’s possible” and then actually do it. You tell me. Or maybe they’re ignorant enough to say “traffic and funnels is a scam!”. It makes no sense.

Chris & I personally invest around six thousand bucks a month into education, mentors, and training to improve our ability to make money, build businesses, and create longevity in life (health, etc)…

Even though there are “bad people” that take advantage and slur the truth, you cannot just chalk all humanity up to “bad people.” Or all products up to “scams.”

See how dumb it sounds when you put it into proper perspective?

It’s up to us to make accurate decisions about WHO to work with and WHEN and really get smart about doing due diligence, etcetera…

And that’s why we try to be super transparent and honest about it when people ask us if we think we can help them…

And also give you plenty of insight into the kinds of people who work with us and how it’s worked out for them. And in some of these stories, people actually list the bad things about their experience and how it was tough…

We keep that kind of stuff in there. Because for you to make accurate decisions, you have to have all the facts.

Moral of the story: don’t make assumptions about this stuff, and stay balanced.

The “extremes” on both sides make you look silly…

i.e. You wouldn’t buy a car without checking the Carfax. So don’t do that with coaching and education…

But you also wouldn’t make silly assumptions, label all cars scams based on limited experience, and just walk everywhere for the rest of your life

Ditto.

Just keepin’ it real.

Gotta run… I’m out to Chicago for the weekend and gonna down this double shot before hopping on the plane 🙂

Talk soon,
-Taylor

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