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When it comes to setting goals, specificity is key. How often do you hear people say their goal is to “have a nice house,” “take care of their family,” “live a comfortable life.”Those goals sound nice, but what the heck do they mean? 

In this sales meeting segment, Taylor teaches three layers to effective goal setting and execution. 

Some highlights from this episode: 

  • The importance of specificity (1:00) 
  • Create goal targets (2:20) 
  • Outcome goals vs. Process Goals (3:07) 
  • Build a proper environment so the process becomes automatic (4:00)

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