3 Ingredients to a Start A Sustainable Business

What’s up party people?! I’m so pumped to share with you these 3 ingredients to a sustainable business.

Welcome to Disneyland, basically. Just kidding… I mean Moneyland.

Are you ready to create demand for yourself, your products and your brand? Let’s get started.

The only 3 things you need to get control and sustainability in your business.

• One very good, effective offer that people love to buy!

• A method to generate quality attention & trust from the people who need your offer.

• A predictable way to convert interested onlookers into paying clients 

(Selling is the process of exchanging value for money and turning strangers into clients.)

You can rest easy knowing we’ve already done what I am about to teach you to do, multiple times over in every one of our businesses. 

And, it works consistently every time…

Ingredient #1 – OFFER 

The first of 3 ingredients to a sustainable business is one very good, effective offer that people love to buy.

There are 2 big factors that you need to pay attention to when building a great offer.

1. Clarity

2. Potency

Clarity In Your Offer:

When you solve 8 different problems, people get confused.

Choose one main problem and make sure your audience knows “This is what I do.”

You gotta simplify.

Potency In Your Offer:

This means how much “torque” your offer has. It needs to be a “big solution to a big problem” instead of “small solution(s) to small problem(s).”

Action Steps on Ingredient #1:

Step 1: Choose one big problem and make sure people know you solve this one big problem.

Step 2: Put a lot of “torque” into your offer… It should feel powerful and big – a “big” solution to a “big” problem, not a small solution(s) to a small problem(s.)

Note: Most “BIG SOLUTIONS’ have less “stuff” than small solutions…

For instance, a 4-week offer can be “bigger” than a 12 month offer IF it’s solving a bigger problem.

Pro Tip:

Isolate what problem you are THE BEST at solving, and align that with the problems the market hates the most.

I go deeper into how to step-by-step create your high-ticket offer in my premium training, The Packaging Blueprint.

Ingredient #2: Attention

The second of 3 ingredients to a sustainable business is:

You’ve gotta have a method to generate quality attention & trust from the people who need your offer.

There are 2 types of attention:

1. Free: Attention that you generate in return for your time.

2. Paid: Attention that you generate in return for your money.

You can have the best product in the world. 

You can be the best neurosurgeon. 

But if nobody knows who you are, you will not make any money.

Nobody will buy from you if they know of you.

There are about a dozen ways you can generate quality attention without paying for traffic…

The best way to generate quality attention for your business is to become someone worthy of attention.

Ask yourself the question: 

“Am I someone valuable enough for people to pay attention to?’

Do I show it?

Don’t be afraid to start sharing your value because you don’t have a huge audience yet.

I go deeper into how to get clients from free attention in my premium training News Feed Authority here. 

Note: There are a lot of types of content to share your value:

• Video trainings…

• Podcasts

• Emails

• Free training & content groups

• One of my favorites is the “2-step” post strategy for more messenger conversations. 

WARNING:

You need less attention than you think. Don’t go into it to generate as many “likes” or “leads” as possible. 

The outcome has to be tied to dependable revenue which we can teach you how to do…

Moral: You need less than you think to hit big revenue numbers… your offer, and the market’s attention, require the next secret (ingredient) if you want to maximize your revenue in return for your time & effort.

I go deeper into getting free attention in my premium training News Feed Authority.

The third of the 3 ingredients to a sustainable business is:

Ingredient #3 – SALES

A predictable way to turn “interested” onlookers into “paying clients (selling is the process of exchanging value for money and turning strangers into clients.)

Let’s say you have a good offer…

… and you are getting attention…

But those interested parties aren’t turning into clients….

You know what you have?

NOTHING.

You’re not gonna get the new house, new cars, or anything else just cause people are paying attention to you. 

This is the #1 problem with just focusing on content.

At the end of the day, you need to get PAID.

PREDICTABLE SELLING is the process of exchanging value for money and turning onlookers into clients.

When you don’t know how to turn attention into revenue, you end up spending all your time on things that don’t translate to a larger bank account.

People might love you, but nothing changes in your financial situation. This is where experts burn out and give up.

When you have all three of these things in place (great offer, quality attention, sales chops) you can very quickly (almost scarily fast) bolster your impact, income and create dependable revenue almost any time you need it….

If you want to go deeper into how to close people over messenger and the phone, check out my premium training “Convo. Call. Close.”

Check out this client of ours:

Would you like to feel this way? Let’s recap:

Ingredient #1: Offer: 

I go deeper into how to step-by-step create your high-ticket offer in my premium training, The Packaging Blueprint.

Ingredient #2: Attention:

I go deeper into getting free attention in my premium training News Feed Authority.

Ingredient #3: Sales:

I go deeper into how to close people over messenger and the phone in my premium training “Convo. Call. Close.”

Many people focus too much attention on things outside of these “core 3.”

Anything you’re doing outside of these 3 things – if you’re not over 100,000 per month in revenue – is a huge waste of time and we need to lock in these 3 things asap.

Regardless of your current situation…

There is a way to break out of your “status quo”

Let me show you your future.

This was possible for Chris in the image below, and all our other clients.

If you look at this and think “this is too good to be true” then that’s the reason you won’t have it.

What if your goal isn’t $100k per month, but it’s only $20k per month?

What is it worth for you to get from where you are today, to get all the way to your goal?

Would you pay for someone's help who has done it, to help you get there?

We have a team of advisors who have done it.

I’ve asked them to set aside some time on their calendar to speak with you since you’ve read this article. 

They are going to help build a custom roadmap with you (the same process we take every client through.) 

Except this is completely free, to give you clarity to take action in your business. 

Don’t let this opportunity pass, and stay stuck with the same problems and the same lack of forward momentum 3 years from now.

Schedule your call and apply with this link now. It will be the best 45 minute brainstorming session you’ve ever had.

Note* Spots book up quickly due to natural supply & demand.

Know this:

This isn’t a sales call.

This is a genuine clarity session to identify where the gap is between your current situation and your future goals.

Book your call. Pick out a time to brainstorm. We’ll spend a few minutes diving deep into how to improve your offers, services, economics, and hit new levels in our current business.

In your service,

-T