Today I want to share 4 ways to tell if you're being “duped” by someone.
Literally every day I talk to someone who made the mistake of believing someone who didn't deliver.
In fact, this is by far THE #1 objection we hear:
“So and so said I would get X and I wasted money.”
Wouldn't it be great to have a checklist of sorts to make sure this didn't happen? That's what I want to list out for you today…
From experience both as the client and the coach, here are 4 ways to know when to “run” instead of “buy.”
1. If they can teach but don’t play
Here’s how you can identify this: if they have a “team” that does all the work for them, there’s a real good chance the stuff they’re teaching is outdated.
Makes sense… How can they know what works?
They aren’t on the front lines. Their team is on the front lines.
At Traffic & Funnels, we are constantly testing new methods, new ideas, and new strategies… Chris has a team that now works with him, but listen – the dude writes ad copy, plugs numbers, and sets a lot of high level strategy…
I now have a team to help with content and sales – BUT, I still do strategy calls, still write copy (this is, in fact, my article – not being ghost written by anyone), and eat my own dog food.
Marketing mediums change fast. What works and what doesn't changes fast.
Don’t make the mistake of hiring someone who specializes in managing a team rather than getting in the trenches and getting results…
There’s a big difference.
2. If they emphasize results but forget to mention the work
The results our clients get are insane.
But they also work really hard.
Nobody comes in, does nothing, and magically walks away with a million dollar+ per year business.
I’m not being a downer – in fact this should reassure you: we can (and will) accelerate you, but we don’t have any fairy dust or silver bullets…
Don’t be lured by the internet marketing pictures of sitting on the beach whilst you watch millions flood your bank account.
Quick caveat: am I saying it’s not possible to earn a lot without working a lot?
In fact, the longer you’re in business, the more realistic it should be to work less, earn more…
But that is preceded by the proper work, the proper strategy, and a LONG TERM game plan that you can execute on daily.
3. If they can’t explain how their process works without it being ULTRA complicated
Building a good, profitable & healthy business is fundamentally pretty simple.
OV x CR = Revenue Targets
Opportunity volume. Conversion rate.
When you can “detach” those two pieces and improve them separately, you can make whatever dollar figure you want to make.
Add some time and testing to the mix and you’ve got yourself a predictable income…
100% of our methods include optimizing your opportunity volume (leads, applications, paid traffic), and increasing your conversion rate (educational marketing, sales scripts, enrolling on the phone).
But, a lot of coaches and sales professionals use complexity to confuse people into thinking, “Well crap. There’s no way I'll ever be able to figure this out on my own and I must be stupid so I have to hire this person.”
We are painfully transparent about this:
YOU COULD PROBABLY FIGURE THIS OUT ON YOUR OWN… with enough time and testing.
But it will take you longer… cost you more… and it’ll be far more stressful than just getting help and installing the systems and the methods we bring to the table.
What do they say, don't reinvent the wheel, right?
Think about when you buy into a franchise (let’s say McDonalds).
You get their “blueprint.” You get their “systems” for hiring, firing, etcetera.
You’re “buying into” a process that is likely to make you a profit over time.
OR, you could go try and start a restaurant by yourself and spend 10 years cracking into that market and breaking even…
When you invest in the right coaching, you get the “franchise” so to speak.
…And, solutions to problems you didn’t even know you’d be facing… methods for earning the dollars you wanna earn.
You get the point.
But long story short, it should not be complex. If you’re truly dealing with an expert, they will know how to make complex ideas simple.
At the very least, UNDERSTAND what you’re investing into.
The simpler it is, the more likely it will be to actually work, too.
4. If you are being pressured
Okay so this one will get me in trouble. But I’m saying it anyway.
We rarely (if ever) pressure someone to work with us.
I say rarely because, sometimes people be cray and want to hop on the phone and a talk like 10 times for an hour each before making a decision… and that is not okay.
Gonna pressure you if you’re that person because, heck, you need it.
But, here’s the truth:
The right clients will feel self-inflicted pressure and do not need it inflicted upon them from the outside.
You should know that if you DON’T do something, you might never experience the results you want. I'm not gonna remind you of that.
You should know that if you PASS UP the opportunity to change something, you might never know what could have been.
Notice this is all internal.
The players at the top put a tremendous amount of pressure on themselves.
If someone is selling you using pressure, the only way they’ll be able to teach you to do it is by using pressure also – and I doubt you’re okay with that.
Nobody wants to feel bullied into doing something, yet it’s amazing to me how many people allow themselves to be pressured into making a buying decision when they just aren’t sure (in their gut) that they’re doing the right thing.
Here are the 4 flags again:
- If they can teach but don't play
- If they emphasize results but forget to mention the work
- If they can't explain how their process works without being complicated
- If they're pressuring you
What do we get out of this?
Besides the fact that we encounter way too many people who've been “duped” and we're tired of it.
A lot of marketing is a lie and it can be pretty tough to know what to believe.
Another thing that could be added to this list is to just follow your gut. Usually that's a good reading on what you should do.
I never do something I don't feel good in my gut about. That doesn't always mean it feels “good” – investing can be scary.
But it does mean I always hedge my bets and make sure I don't get a sick feeling from whatever it is I'm about to invest in.
What do you think of this list? Anything you'd add?
Let's talk about it in the comments!
P.S. If you want to get REAL credible momentum in your business, that is why we exist. Schedule your free marketing strategy call to get tactics and methods that will actually push your business forward by clicking here.