If you want to be successful, it’s imperative to think successfully.

I’ve been studying successful people who make more money than I do for a really, really, really long time. And there’s something I’ve noticed about these people and the way they make decisions that sets them apart. 

Want to know what it is? 

The people at the top have honed the ability to actually make decisions and do it quickly.

It blows my mind how most people spend a ridiculous amount of their energy just trying to make a decision. It’s paralyzing, and it’s wasteful.

To be successful, learn how to make decisions quickly, and efficiently. To do this, you have to be willing to embrace the concept of risk.

“People are so afraid to make a bad decision that they make NO decision. They end up looking back at the end of 15 years and realizing they didn’t make any decisions because they were afraid of failing. And in doing so, created the biggest failure of all – which is being nothing. Being irrelevant.“ – Taylor Welch

Make Risk Your Ally.

Be aware of the inner crook trying to convince you to avoid risky things. Risk is NOT the enemy. The road to success is marked with some decisions that can feel too big, too scary. If you’re not struggling and feeling pressure, then what you’re trying to get is not worthy of you.

Growth isn’t achieved when we play it safe. To get what you want, you have to be willing to make the decisions that bring big rewards, even when those results aren’t “guaranteed.” 

“Risk is your ally, not your enemy.” – Taylor Welch

Follow the Roadmap of the Successful. 

I know what you’re thinking when I tell you that risk is your ally. 

“That’s easy for you to say…” 

Listen. Traffic and Funnels hasn’t always been at the top. I haven’t always driven a Tesla or had the surplus to invest in real estate. Too often we look at those people who have what we want and try to model the decisions they are making NOW. I get it. 

“Don’t just look at the people at the top, look at what they did then that created who they are now. What you’ll find is that most of them had to use risk wisely at the beginning, and most of them didn’t get what they wanted at first.” – Taylor Welch

Let the decisions of the successful be a roadmap to your own success. Find the people who are successful now and look at the decisions they made when they were at YOUR level. They didn’t always get it right, but you have the opportunity to learn from their mistakes. 

It’s not shocking to me that you don’t know what to do to get what you want. I didn’t either, so I put in the time to learn from successful people, took some risks, and made some investments that didn’t work out… until I made the one that DID. 

Isolation is the Enemy. 

I have spent years honing my craft. I know marketing. I’m good at marketing because I’ve put in the time to master it. The biggest risk is not that I’ll wake up one day and forget how to do marketing. The biggest risk is that I’ll have doubts creep in without anyone to look up to. To continue to be successful, I have to continually surround myself with the people who have gone where I want to go and can give answers when self-doubt tries to paralyze me and stop me from taking necessary risks. 

Don’t ever doubt that investing in help is a wise decision and a necessary risk. If you’re trying to grow a business and you DON’T have anyone helping you, DON'T have anyone you’re looking up to, you are – by definition – a stupid person.

Sorry. Don’t get mad at me. Get mad at yourself… for being stupid. 

“Resistance is a good indicator of progress. Through adversity comes strength.” – Taylor Welch

How are you thinking about yourself that is damaging your ability to produce?

Most successful power players didn’t just learn marketing, they learned how to harness their energy and believe in themselves. They learned how to hold their ego at bay and stay humble and hungry. Surround yourself with people that make you strong. Stop staying stuck in the old. Your inability to make decisions is a reflection of the view you have of yourself. Confident, successful people make decisions quickly and efficiently and have the support in place to navigate the consequences (both positive and negative).

Part of the understanding of risk is knowing TIMING. 4 years ago my net worth was negative $15k. I won’t disclose what it is today but we’re north of $20m and that is possible by knowing when to use risk and when to avoid it.

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