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TOP lesson I’ve learned about business

Issue: Tuesday, October 27, 2015
From: Memphis, TN – 10:28a, 59° and rainy  

There are some things you can only learn the hard way.

But then…

There be things you can learn simply by pullin’ up a chair and listenin’ to the tales told by great men and women…

Books…

Courses…

Programs…

Etcetera…

In fact, just in the last 6 months I’ve spent nearly $30k (as in, thirty thousand dollars), buying these lessons, experiences and insights from wise forerunners…

Lessons I’d have had to learn and experience myself, the hard way.

But more and more I find people wanting to completely, 100% mitigate their risk by buying up training.

The problem isn't in “buying” training (I obviously am a huge fan of this form of learning)… it is the motive behind it.

The absolute fear & terror at the thought of failing. And the idea that buying a program will do away with the risks of failure… 

In the end, that’s not possible.

You cannot avoid failure.

You can only ‘stack the deck’…

…Create an environment that is more likely to propel you to success than not.

And the best way to ‘stack the deck’ is simply to get busy…

Go do something that has a good chance of taking you closer to your goals… (at least closer to your goals than doing nothing would)

Find a way to invest your time and invest it wisely.

Stop being cheap and then wining about it.

(Like going to McDonalds and complaining about the food… it’s stupid)

Every lesson I’ve learned in business really boils down to just one principle:

Failure is necessary…

And with anything that is necessary your goal should be to experience it – and get through it – as quickly as possible without giving up.

70% of people who face a setback turn around and go back… they give up.

20% of people get through it, but when they face a 2nd, and a 3rd, and a 43rd setback… they, too, give up.

Only a few choose to see failure as an investment into their education.

An investment into their future.

Choosing to learn from it and keep going rather than cry about it and turn back too soon…

And those people are the ones who experience an incredible life (oh yea, and they make all the money, too).

Anyways. I just want to inspire you…

If you are looking at your life & business and thinking you need some personal help…

A marketing breakthrough or perhaps just a different perspective, then stay tuned as I have some very (truly) exciting things to share with you in the next couple of days…

Talk soon!

Taylor Welch & Chris Evans
Founders, Traffic And Funnels

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